Marketing Proposal for Theatre

Define the mission: Create/propose ideas for a marketing plan for the Fargo Theatre by March 27, 2008.

Setting objectives: We are being asked to develop a plan for the theatre for their marketing plan. We are not developing a marketing plan.

Defining responsibilities:

Getting together at multiple times during the course of the assignment due date to collaborate the information and research that we have collected. We need to start by doing the “forming” and “storming” part of the teaming stages. This includes defining the mission and setting objectives and responsibilities which will help us to understand what this project is about. We want to get together as a group early on to have meetings together out of class, so we have plenty of time to organize all of our information into a proposal that is well suited for the Fargo Theatre. We want to start by identifying the target market of the theatre and how we can better market to them. We want to look specifically at student groups on the NDSU campus, possibly including other colleges in the area as well, and also targeting online forums. We need to take a look at what kind of resources the Fargo Theatre has with regards to their cash, supplies, etc.