Project Plan for Fargo Theatre

My plan of attack for this project is to first conduct further in-depth studies with the students at NDSU. I want to now ask them questions about what kind of media influences them the most. I want to know if they pay attention to Thundar Radio more than the college newspaper or if their more receptive to online forums or posters in the student Memorial Union. I want to go into further detail about what types of movies they would like to see played at the Fargo Theatre. I plan to actually ask, very bluntly, students exactly what it would take to get them to visit the Fargo Theatre, if anything. I then want to take my research to the different types of marketing and advertising. I would ideally like to go to the college radio station and see if they have any research that I could use as my secondary research for this project. I want to see what kind of studies they’ve done on the students around campus. I want to know who is listening to the radio, at what times, what grabs their attention, etc. I want to do the same type of research with the college newspaper. I want to see if they have done any research on the number of students across campus who read the paper, etc. Also, I would like to go to some of the businesses that have put their own advertisements in the school newspaper (especially those with coupons) to see whether or not they felt those advertisements were successful. I also want to keep Margie involved as much as I can, without bothering her, to see what she would like to see happen with the Fargo Theatre, and how she feels it should be marketed, and also what kind of ideas she may have that she would like to see pursued. Next I plan on finding and implementing the best (as well as cheapest) way for the Fargo Theatre to get across to the students on the NDSU campus, as well as other campuses in the area and putting this all together in a thought out and professional plan for the Fargo Theatre.